Obfuscation is the name of their game as they pull the wool over the eyes of politicians and regulators across the globe.
Their callous indifference to animal suffering is obscured by their carefully crafted veneer as a ‘caring profession’. But the reality beneath the surface is that of a ruthless, self-seeking cabal working to maintain a stream of sick and distraught pets—pets the victims of the ultra-processed ‘food’ promoted relentlessly via a complicit media.
Stubborn refusal to acknowledge the unremitting cruelty, the massive overservicing and consumer fraud is all part of the guilty secret.
Callous indifference to the fate of toddlers mauled by dogs (modified wolves)—living in perhaps 50% of homes throughout the western world—is another unpalatable truth kept hushed-up. Callous indifference to the maimed and killed pet owners who believe the propaganda encouraging the keeping of packs of dogs and the feeding of industrial, pulverised pap.
In the 2001 book, Raw Meaty Bones, I cautioned about the junk pet food industry and their enablers in the veterinary profession:
The trouble is that Petcare [Mars Corporation propaganda front organisation] has over many long years insinuated itself into the mindset of community people in a number of fields. It appears to be a power behind the annual Urban Animal Management Conference where Council employees gather at taxpayers’ expense for a week in a luxury hotel. Delegates hear praise from a government minister for the top job they are all doing. Experts are flown in to tell of the alleged health-promoting and other benefits of pets while other experts downplay the downside. As for children mauled and adults savaged by dogs, experts are on hand to advise.
In 1998 the New Children’s Hospital staged an injury prevention symposium, entitled ‘Dogs’n’kids’. The published line-up of speakers included the Petcare spokesperson and Delta Society director, Sue Chaseling. Delta Society, whose two speakers talked about bite prevention, is sponsored by pet food companies. Dr Kirsti Seksel spoke on animal behaviour. Her views on dog bites, published in conjunction with Petcare vet Dr Jonica Newby, include:
High profile dog attacks during the last two years have raised community awareness and a demand for solutions. Without veterinary input, some of the ‘solutions’ currently being advocated are extreme. For example, several child health professionals state that no family with a child under the age of four should have a dog.
Paediatric surgeons and other child health professionals need support, not disparagement, as they contend with the disfiguring injuries and occasional death of toddlers. What price canned dog food? I ask.Raw Meaty Bones: Promote Heath (2001) – Dr Tom Lonsdale
Two decades and millions of dog attacks later, in the 2023 book Multi-Billion-Dollar Pet Food Fraud, I sounded the alarm yet again:
Our children are our great hope for the future. When presented with the evidence of junk pet food cruelty they readily grasp the implications. Started early they can (and will) fashion the new revolution. We can rely on them for the future, but for the present they are vulnerable and need protection. The Children’s Hospital of Pittsburgh provides facts and figures.
Facts & Figures About Dog Attacks
There are more than 52,000,000 dogs in the United States alone. Approximately one-third of all homes have a dog as a pet. … According to the Centers for Disease Control (CDC) in Atlanta, Ga., there are approximately 800,000 dog bites each year that require medical attention. Even more amazing is the fact that 334,000 are severe enough to warrant treatment in a hospital. … There are 2,400 dog attacks every day, 100 each hour or one every 36 seconds. … More than 50 percent of all dog bite victims are children. …
According to the CDC, dog bites are a greater health problem for children than measles, mumps and whooping cough combined. They are more common than injuries from bike accidents, playground injuries, mopeds, skateboards or ATVs. Dog bite treatments cost more than a billion dollars each year. The most common victims are boys ages 5 to 9, and children in general are most frequently bit in the face, neck and head.
Additional disturbing facts concern the role of junk pet food in dog aggression. Carol and Tony O’Herlihy are experienced dog trainers who wrote to the Australian Senate Inquiry into the Safety of Pet Food about dog aggression and a range of unwanted behaviours.
Even the most severe form of any of the abovementioned [unwanted] behaviours can be solved by the cessation of a refined/manufactured diet and the introduction of a varied diet of raw, meaty bones, supplemented by table scraps. … ‘Dog behavioural problems’ are caused by dogs trying to satisfy their need to eat as a carnivore. Life as a biscuit-a-vore can drive them (and their owners) crazy.
In 1986 Roger Mugford, animal behaviour consultant to the Mars Corporation, told a Mars symposium about aggressive golden retrievers that when switched from commercial junk to home-cooked meals became docile.5 (He didn’t try feeding appropriate carnivore food.) Yes, Mars the biggest junk pet food makers on the planet know the effects of their junk on dogs with the consequent aggression and injury to children.
A professor of paediatric surgery told me how surprised he was to see Mars pet food people at a medical dog bite symposium. I surmised that with billions of dollars at stake, they were probably on a reconnaissance mission, listening for any rumblings from the assembled trauma specialists. If the doctors had made adverse commentary about dog ownership, the Mars people were there to steer the conversation on to more neutral ground. For Mars, commerce must prevail. Trauma surgeons are to be manipulated and children are expendable pawns in the multi-billion-dollar game.Multi-Billion-Dollar Pet Food Fraud: Hiding in Plain Sight (2023) – Dr Tom Lonsdale
When Prime Minister Rishi Sunak proposed a ban on XL Bully Dogs the organised veterinary profession and fellow travellers rallied to the defence.
See Dog Control Coalition submission to UK Parliament Inquiry: https://committees.parliament.uk/writtenevidence/125469/default/
Obfuscation writ large in circular, meandering, go-nowhere arguments designed to keep the collaborators in business—the business of flooding the community with modified wolves suffering intractable life-long diet induced diseases that keep the appalling, bloody, junk pet food/vet bubble economy afloat.
Solutions are simple and obvious—though needing political will.
- Acknowledge that the transnational pet food/veterinary profession/animal welfare alliance is inimical to the good health of pets, people and the planet.
- Enforce existing legislation banning false and misleading junk pet food advertisements.
- Enforce animal cruelty and consumer fraud legislation as it applies to industry, veterinary and welfare bodies that promote the feeding of harmful products to domestic carnivores.
- Cancel the self-regulatory status of the veterinary profession.
For every child bitten by a dog there needs to be consequences for those whose responsibility it is to keep the community safe. If lawyers learn about the manifest failures, they may launch legal actions for damages. What price a child’s life?