Campaigning for better pet health

Regulatory authorities have failed to apply existing animal cruelty and consumer protection laws. Their failure has allowed the junk pet food/vet/fake animal welfare collaborators to develop their bubble economy at enormous cost to pets, people and the planet.

Fighting Fraud

Bringing an end to the massive junk pet food fraud won’t be easy, won’t be quick.

Three elements need resolution by means of political and legal action:

Junk pet food companies: Consumer fraud and animal welfare issues.
Vet profession: Consumer fraud and animal welfare issues arising from dependence on bogus ‘science’.
Animal welfare groups: Minimising, excusing and justifying mass animal cruelty.

The slow grind of political action has begun with the links on this page.

Legal action needs to get underway.

Let’s hope the pace quickens in the coming years for the betterment of pets, people and the planet.