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The Pet Food Industry's Dirty Secret
Exposing the Unpalatable Truth Behind ‘Healthy’ Commercial Pet Food
From fake news, clever marketing ploys and outright lies, the giant corporations that manufacture the bulk of the world’s pet food have been serving up their own brand of disingenuous hyperbole for decades.
And consumers have swallowed it all, just as the companies intended.
But behind the glossy advertising campaigns lies an inconvenient, unpalatable truth: these highly processed diets are responsible for a global epidemic of sickness and suffering. In their pursuit of profit, manufacturers are putting revenue before animal welfare in an industry valued globally at US$147.30bn in 2023.
It’s a fraud of epic proportions – and it needs to stop now.
The Pet Food Con serves as an educational hub on which these shameful, little-known practises are revealed. We also provide the tools and scientific guidance you need to keep your pets healthy and happy with a natural and unprocessed raw meaty bones diet.
The Whistleblower Vet
Dr Tom Lonsdale
The raw vs processed pet food diet debate has drawn fierce views from a string of so-called ‘experts’ on both sides of the fence. Knowing who to trust and what to believe in the raw vs processed pet food debate can be a challenging, if not impossible task.
The Pet Food Con serves to cut through the noise, the baseless views, and the pseudo-scientific claims that now abound on the internet. Our founder, Dr Tom Lonsdale, is one of Australia’s leading vets whose celebrated career spans more than 50 years in practice. He is a passionate advocate of the health benefits of raw meaty bones diet for pets and is widely considered in industry to be an authority on the subject.
Find out more about Dr Tom Lonsdale and his critically acclaimed books, here.
Multi-Billion Dollar Pet Food Fraud
Dr Tom Lonsdale’s latest book, Multi-Billion-Dollar Pet Food Fraud: Hiding in Plain Sight, exposes the shocking truth behind the pet food industry’s profit-driven practises. From highly processed ingredients to misleading labelling, this acclaimed new book reveals the dark underbelly of an industry that prioritises profit over the well-being of our pets.
According to Britain’s The Daily Express: “If veterinarian and natural feeding campaigner Tom Lonsdale’s explosive assertions about the pet food industry are correct, Multi-Billion-Dollar Pet Food Fraud will go down as a landmark book, transforming our attitudes towards pet care just as Silent Spring by Rachel Carson reshaped our views towards the environment.”
Don’t miss out on this groundbreaking exposé of the pet food industry.
Unleash the Power of Raw Meaty Bones
A raw meaty bones diet offers numerous health benefits over commercial, processed foods. Dental good health is the foundation for overall good health. Only whole carcasses or raw meaty bones can deliver this first essential for your dog, cat or ferret.
Did you know...
of dogs over the age of three have active dental disease.
or 1 in 8 dogs will develop dental disease this year
of cats aged three or over develop Gingivitis.
of adults cats are suspected to suffer from tooth reabsorption.