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The Pet Food Industry's Dirty Secret

Exposing the Unpalatable Truth Behind ‘Healthy’ Commercial Pet Food

From fake news, clever marketing ploys and outright lies, the giant corporations that manufacture the bulk of the world’s pet food have been serving up their own brand of disingenuous hyperbole for decades.

And consumers have swallowed it all, just as the companies intended.

But behind the glossy advertising campaigns lies an inconvenient, unpalatable truth: these highly processed diets are responsible for a global epidemic of sickness and suffering. In their pursuit of profit, manufacturers are putting revenue before animal welfare in an industry valued globally at US$147.30bn in 2023.

It’s a fraud of epic proportions – and it needs to stop now.

The Pet Food Con serves as an educational hub on which these shameful, little-known practises are revealed. We also provide the tools and scientific guidance you need to keep your pets healthy and happy with a natural and unprocessed raw meaty bones diet.

Dr Tom Lonsdale

The Whistleblower Vet

Dr Tom Lonsdale

The raw vs processed pet food diet debate has drawn fierce views from a string of so-called ‘experts’ on both sides of the fence. Knowing who to trust and what to believe in the raw vs processed pet food debate can be a challenging, if not impossible task.

The Pet Food Con serves to cut through the noise, the baseless views, and the pseudo-scientific claims that now abound on the internet. Our founder, Dr Tom Lonsdale, is one of Australia’s leading vets whose celebrated career spans more than 50 years in practice. He is a passionate advocate of the health benefits of raw meaty bones diet for pets and is widely considered in industry to be an authority on the subject.

Find out more about Dr Tom Lonsdale and his critically acclaimed books, here.

Multi-Billion Dollar Pet Food Fraud

Dr Tom Lonsdale’s latest book, Multi-Billion-Dollar Pet Food Fraud: Hiding in Plain Sight, exposes the shocking truth behind the pet food industry’s profit-driven practises. From highly processed ingredients to misleading labelling, this acclaimed new book reveals the dark underbelly of an industry that prioritises profit over the well-being of our pets.

According to Britain’s The Daily Express: “If veterinarian and natural feeding campaigner Tom Lonsdale’s explosive assertions about the pet food industry are correct, Multi-Billion-Dollar Pet Food Fraud will go down as a landmark book, transforming our attitudes towards pet care just as Silent Spring by Rachel Carson reshaped our views towards the environment.”

Don’t miss out on this groundbreaking exposé of the pet food industry.

Unleash the Power of Raw Meaty Bones

A raw meaty bones diet offers numerous health benefits over commercial, processed foods. Dental good health is the foundation for overall good health. Only whole carcasses or raw meaty bones can deliver this first essential for your dog, cat or ferret.

Did you know...

0 %

of dogs over the age of three have active dental disease.

0 %

or 1 in 8 dogs will develop dental disease this year

0 %

of cats aged three or over develop Gingivitis.

0 %

of adults cats are suspected to suffer from tooth reabsorption.

Raw Meaty Bones Testimonials

Raw Meaty Bones vs Processed Pet Food – Putting Money Where Their Mouth Is

These testimonials, taken from Dr Lonsdale’s new book, Multi-Billion-Dollar Pet Food Fraud: Hiding In Plain Sight, highlight the positive effects of a raw meaty bone diet compared with industrial junk, whether cooked or raw.

We believe our cat’s life-threatening diabetes was caused by the high-grain content of the vet-recommended, dry pet food that we innocently fed him, due to the prevailing misinformation available to pet owners. Since his diagnosis in 2012, after changing his diet to a more natural, traditional diet of raw meaty bones he is disease-free, medication-free, and far healthier than previously.

Owners of George, The Maine Coon Cat.

She was given a raw chicken frame which she hungrily attacked. She then looked for more chicken frames, which of course she received and which she proceeded to bury industriously. Previously she couldn’t care and showed little interest in food…

Rosie runs like a puppy now; her coat is silky and beautiful, and she has a clean fresh smell in her mouth at all times. Her eyes are so bright, and she actually shows joy in her face. Rosie is loving life again and now enjoys playing games.

Owners of Rosie, 11 yr old Maltese.

Within a week the milky blue shadows in Connor’s eyes had receded and they are barely there a month later. He is now alert and puppy-like in his playfulness and awareness of his environment. He does not yelp as much when lifted (I think he thinks he is going to hurt). Connor now runs like a puppy and has a fresh clean smell in his mouth at all times. His coat is silky and beautiful; he prances around with his head held high. He is so happy.

Owners of Connor, 12 yr old Maltese–Pomeranian cross
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